Why Get Certified Kosher?
What’s in it for your company?
There’s a reason that kosher is the #1 claim on food packaging. By far, kosher certified products represent the fastest-growing food and beverage sector worldwide. It’s valued at $19.1 billion in 2018, and is projected to reach $25.6 billion by 2026.1 And placed side-by-side on the shelf, kosher products sell 20% better than competing non-kosher brands.2
Yes, we’re everywhere. But what does it mean for your sales?
Simply put, getting kosher certified puts your product in this ever-expanding market. Want to learn more?
Take a look at what’s driving this growth.
Consumers consistently seek out kosher-certified products for these main three reasons:
Quality Standards
3 of 5 shoppers buy kosher for higher quality and increased food safety.2 Having your products certified indicates that they’ve undergone rigorous inspections and have been produced to the peak of kosher standards.
Faith-Based Decisions
The laws of kosher satisfy the religious dietary rules of one-fifth of the world’s population. Indeed, religious Jews, Muslims and many other faithful groups worldwide buy kosher to fulfill their religious obligations.
Perception of General Healthfulness
People with certain health restrictions, such as food allergies, buy kosher because the certification process ensures that nothing that’s not supposed to be in a product has gotten in.
Becoming kosher certified puts your company ahead.
In 2012, a standard American supermarket carried an average of 19,000 kosher products, and no wonder: recent studies showed that more than 12 million shoppers purchase kosher certified products exclusively or very often.
The diversity of kosher products has also expanded greatly. Hundreds of thousands of products, from canned staples to gourmet cuisine, mass-produced flavors and hand-crafted baked goods, display the confidence of the OK Kosher Symbol.
When your company obtains kosher certification, you break into a new market that’s growing every day.
Specifically, OK Kosher can offer your company:
- Market awareness: Displaying the OK Kosher symbol on your product is proven to be a top marketing strategy to ALL kosher segments.
- ROI (Return on Investment): We work closely with you to ensure the best Return On Investment.
- ROI (Return on Ignoring): We provide insight and information to help you respond to what consumers want, not what they don’t.
Have we sparked your interest in kosher? Here’s where to go next:
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1. Allied Market Research, Kosher Food Market Report, Feb 2020.